City of Boulder Branding

Led team to re-design brand and develop strategic communications framework for the City of Boulder.

With the help of my team, I developed guiding principles for the city's voice and assets to help steward brand recognition in the community. I created custom iconography, developed a system of templates for easy use among city staff , and prioritized equity in all aspects of the work.

Our goal was to develop a cohesive, consistent brand in service to the community. Recognizable, clear, accessible communication is an essential public service. I hope the work I started there continues on, so that community members in Boulder feel more connected to their local government.

As a leader on the team, I worked to ensure that every person on my team felt that they were heard and their contributions valued.